The name locals have given to the tourists and day-trippers who visit The Drag. They are in large part wage slaves of the Big 10 and their corp-bound bratlings looking for a little excitement and the chance to burn some nuyen on a guilty pleasure or two. That nuyen is the lifeblood of The Drag and its folk. Barons often clearly identify themselves as such by the manner of their dress or behavior. They are likely to either wear trendy threads and wares with all the trappings of their income bracket, or they will dress in what are referred to as “Popular Generic Brands” which is really just the term for the brands of clothing that costume departments use to garb the “downtrodden” in the trids.
Barons tend to act as tho they own The Drag, and in some senses they do, which can breed a sense of resentment between them and locals. But those who stray too far from the attractive AR of the strip soon learn why the presence of The Drag is so unique in a place like Redmond. Once their comm loses signal in a dead zone, or their Emerald Arrow Navigator app lags on the public Grid and steers them down Wrong Turn Alley, they more often than not become casualties of the barrens. Unless, of course, they were smart enough to bring something bigger than a Needler along with them.